Orion Case Study

Our client required a top quality web site and service that was in line with the professional environment of property investment.

The challenge

Our biggest challenge was to change the culture of limited use of digital assets to one which would embrace the importance and value of a high quality online presence and the use of digital marketing.

Orion Land & Leisure is an established Property Development company based in the heart of London. Having been in business for over 15 years, their pedigree is excellent and tastes discerning. However, like many property development companies, their emphasis on the use of digital assets and marketing was extremely limited and cautious.

Our brief was simple and limited with most emphasis placed on the requirement to update the website which had extremely limited content and no emphasis on SEO.

Services Provided

Our Solution

Our approach was one of close liaison and education at every level of the business in order to shift the sentiment and culture with regards to the importance of a high quality and secure online presence and supporting social media activity.

Our initial focus was on the development of a striking but simple website with reviewed content and an extensive SEO review and optimisation to ensure that we were getting the best from the site.

Secondly, we moved to a protective Social Media campaign designed to provide a buffer against any unwanted comments, a positive narrative available across the web and an intelligence feed.
Orion Case Study

The Outcome

The project continues and the shift in the business is obvious with regular briefings now taking place at board level to discuss the latest Social Media activity and business flow through the website. The next stage will be to introduce a direct mailing effort designed to attract land owners who wish to sell to contact Orion first.

We are extremely proud of the Orion systems and Our client is delighted as you can see from their testimonial. We continue to support, train and educate to ensure that the business is in the lead in the utilisation of their digital assets going forward.
"I have been working with Software Major over the last 12 months; they took the time to understand our requirements and delivered a high quality system on time and on budget. We are very pleased with the results and I cannot recommended the company and their personnel highly enough and I have no doubt that that they will continue to be our software and security consultants." - Richard Olsen, Orion Land and Leisure
Orion Case Study

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